Tokyo:

J-Spin is the official PR Sponsor of PacSec Security Conference: Tokyo, Japan

J-Spin is the Official PR Partner for Red Herring Japan 2007:

PR Awards

Japan Media Profile

• 121 Daily Newspapers-70 million copies daily
  Dominated by 15 Major news media
• 5 Major Daily Newspapers; Asahi, Yomiuri, Mainichi, Nikkei, Sankei
• 3 Bloc Newspapers; Hokkaido, Chunichi, Nishi Nippon
• 5 Television Networks; Fuji TV(FNN), TBS TV (JNN), Nihon TV(NNN), TV Asahi (ANN) and NHK *growing cable & satellite TV services
• 2 News Wires; Kyodo and Jiji

Japan Magazines Profile:

• Every theme imaginable - 15,000 titles
• Three Publishers dominate IT/computing magazines:
  Nikkei Business Publications(Nikkei BP), ASCII, Softbank
• Computers/Electronics largest and fastest growing
• Computer/Electronics magazine category is very volatile
• High-Tech Pubs Segments: General Computing Magazines, Business Computing, Technical Magazines. Internet, Consumer IT
• Nikkei BP 43 magazines and 4 newsletters.

Japanese Press Profile:

• Strong influence & reliability
• Japanese-language based
• Japanese-language press materials
• Interpreter
• Japanese-language website
• Communication Protocol
• Face to face
• Cold calls can be awkward and not common
• E-mail used regularly after initial relationship is established
• Fax (Press release- fax-favored)
• IT publications-less conservative while Newspaper dailies more conservative
• Field rotation-changing journalists beats every year or two
• Editorial calendar confidential
• Tokyo-centralized media