Country Overview
At 127 million people shoved into area slightly smaller than California, Japan's population is just under half that of the United States, with Tokyo-a high-tech metropolis of 28 million consumers-the largest city in the World. Fewer than 25% of Japan's people live in rural areas. With an average annual income of per capita GDP of US $34,210 Japan is ranked among the top 5 countries in the world.
Japan is known the world over for its economic strength. The popularity of Japanese cars, electronics and computer products propelled Japan's economy into the top three in the world, alongside the US and China.
The growth rates and business confidence of the previous decades evaporated during the 1990s. Low demand, deflation, bankruptcies and bad debt burdens in the banking sector are some of the problems Japan now faces. Furthermore, markets here are confusing and complex if you're not familiar with the overshadowing and underlying cultural and social mindsets driving them.
The choice of communications strategy will depend largely on a company's level of commitment of resources. Each approach offers its own set of advantages and disadvantages.
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Japan Country Profile:
- Population: 127,214,499 million
- Capital: Tokyo
- GDP:US$3.651 trillion (2002 est.)
- Major language: Japanese
Major religions: Shintoism, Buddhism
Life expectancy: 76 years (men), 83 years (women)
Monetary unit: yen
Main exports: Vehicles, computer parts, chemicals, scientific instruments and watches
- Internet Users:over 61 million (2003 est.)
- International dialling code: +81
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